Ramcharan Teja is yet to become the son-in-law of the Apollo family, but he is already promoting the hospital group. In his latest film Rachcha, the Apollo Hospital, Jubilee Hills appears several times without being really needed.

The young hero from Chiranjeev clan was engaged to be married to Upaasana Kamineni, grand daughter of Apollo patriarch Pratap Reddy.

The Apollo Hospital sign is shown at least thrice in the film, which was more like a promotion as there was no justification for the visuals to have been inserted.

Meanwhile, Ramcharan, who is set to make his Bollywood debut with Zanjeer remake, used Rachcha to try out a few Hindi dialogues. At least on three occasions in the film, Ramacharan delivered Hindi dialogues in the film. His modulation is not too bad, but it would be a herculean task to compete with the baritone voice of Amitabh Bachchan, whose cult classic the film is.