Kollywood has emerged as the largest film industry in South India, pushing Tollywood into the second spot. This was revealed in a report released by the Federation of Indian Chambers of Commerce and Industry (Ficci) and Deloitte Touche Tohmatsu.
The Tamil film market is ahead with a share of 36 percent of the overall south Indian market. Tamil will see its movie industry grow from Rs 940 crore of revenue to Rs 1,450 crore in four years.
This year, 150 films were released in Tamil.
The Telugu film market is a close second in box office revenue, recording Rs900 crore this year, expected to increase to Rs 1,380 crore by 2015.
Regional cinema’s reach and muscle were evident with big budget blockbuster films like Enthiran (Robot in Telugu version) raking in as much as Rs 200-225 crore in all languages.
Recently, Mahesh Babu’s Dookudu made news in the US for its weekend collections on par with Hollywood films in some areas.
The regional television market too is poised for a healthy growth. The regional television market, which accounts for 30 percent of the overall Indian market, is currently valued at Rs10,630 crore and will grow 17 percent in the next four years to reach Rs 19,810 crore, said the report.
Subscription revenue remains the main source of income for companies, contributing 67 percent of total television revenue in the the region. While all of the entertainment channels are subscription-based, most of the news channels are free-to-air, and hence do not make much revenues at present.
