Allu Arjun is the most sought after brand ambassador after Shahrukh Khan in Kerala. Yes, the young hero who is jokingly referred to as ‘Mallu Arjun’ after the phenomenal success of his dubbed films in Kerala, has been invited for the inaugural of yet another showroom of Emmanuval Silks in Kochi on March 25.

Interestingly, he will be sharing the honours with two bollywood beauties  Katrina Kaif and Kareena Kapoor.  This is the first time that the actor is gracing a public event in Kerala.

Arjun’s recent flicks Arya-2 and Badrinath opened to bigger response at the box office in Kerala than in AP.  The actor was also awarded the ‘Youth Icon’ by a popular Malayalm TV channel, a couple of years ago. Interestingly, a renowned publishing house is of late bringing out notebooks bearing the Telugu superhero’s images.