When Babas turn into businessmen, they can outshine even the most seasoned traders, as exemplified by Baba Ramdev. Patanjali Ayurveda, steered by Baba Ramdev, is giving big companies like ITC, Hindustand Unilever and Colgate a run for their money in India’s fast moving consumer goods (FMCG) market.
The company which ambushed the market with ayurveda products registered a 146 per cent growth in 2016.
According to an ASSOCHAM– TechSci Research paper, Patanjali which has expanded its product portfolio across wide range of personal care and food and beverages witnessed a whopping annual growth, grossing in turnover of 769 million dollar (more than 5,000 crore rupees).
Its competitors including ITC, Dabur, Hindustan Unilever, Colgate – Palmolive and Procter & Gamble, among others, struggled to get a growth much less than a double digit.
Patanjali products are available in 15,000 exclusive retail outlets, 3,000 Patanjali chikitsalaya kendras and retail chains such as Big Bazaar, Reliance Fresh etc.
