So one more hero rising from Chiru-Allu family stable. Allu Sirish, younger brother of Allu Arjun is all set to test waters not in Telugu, but in Tamil. Sirish has chosen Naga Chaitanya’s 100 % Love for his debut. Sirish is fluent in Tamil and understands the industry in and out  as he was born and brought up there.

Sirish is a whizkid of sorts, having his hands full for  many years now in various departments of film making. Besides being the CEO of South Scope, the glossy English magazine dedicated to South Indian cinema, Sirish has been involved deeply in Geetha Arts productions since 2007.

He had worked on the marketing campaign, distribution of Jalsa, co-produced  Ghajini in Hindi and worked as production executive for Magadheera. No wonder, his understanding of film business is tremendous for his age.

A look at his blog www.sirishallu.com provides a clue to his passion for film making and the business of cinema.

Sirish is said to have been grooming himself carefully for his debut, and from his recent looks, it is evident that the boy means business! The film is likely to go to the sets in March next.