The Kiran Kumar Reddy government has been on a publicty binge for the last few months. The CM is highly visible everywhere, in the print, on outdoor and television.
No one clearly knows who is behind the blitzkrieg, which looks efficient by government standards. Many have observed that within minutes of CM’s speech in some Rachabanda program, the key statement in Kiran’s address is immediately turned into a television spot, appearing across all Telugu channels.
Unconfirmed reports say that Kiran’s brother Satish Kumar Reddy is leading the campaign with the help of a professional ad agency – JWT Mindset. Sources also tell us that the campaign to catapult Kiran into limelight – on the lines of his predecessors YSR and Chandrababu Naidu – will have a budget of approximately Rs 300 crore a year.
Kiran may not have yet acquired the ‘corrupt’ tag, but he is sure bent on promoting himself at the cost of exchequer. In the coming days, we can watch public money being splurged all over the media for the purpose. Announcement of all his new schemes such as Rajiv Yuva Kiranalu, Kg rice for 1 rupee or interest free loans to SHGs is preceded by mounting huge campaign across ad platforms.
Meanwhile, Department of Information and Public Relations, has invited applications from reputed advertising agencies for empanelment under three categories. These categories are: For carrying out large scale multimedia publicity campaigns, Tactical Campaigns and one-off occasion based advertisements and Releasing Classified Advertisements.
Official Tender states that the agencies which are currently empanelled with the government have to apply fresh else their empanelment will be discontinued. Last date for application is December 9, 2011.
So wait for more targeted campaign that will convince you that Kiran’s government is ‘far better’ than previous ones!
