Tollywood hunk Rana Daggubati is going places. He has replaced senior actor Saif Ali Khan as the brand ambassador for Royal Stag.

He is one hero who has made a mark in Bollywood within a short time. Dum Maro Dum not only gave him an entry into the Hindi industry and Bipasha Basu’s friendship, but also recognition as the next best import from the South. He is currently doing Ram Gopal Varma’s Department.

Rana’s popularity at the national level can be gauged by the fact that he has successfully replaced a biggie like Saif Ali Khan for the alcohol beverage Royal Stag as its brand ambassador. The prestigious brand endorsement came Rana’s way following his sensational debut in Bollywood.

Saif has been endorsing this brand from the past couple of years, but recently the brand realised they needed to keep up with the changing times. The first thing they wanted to do was get a younger brand ambassador and the first person who came to their mind was Rana.

Brand endorsements today determine an actor’s popularity.  Actor Saif Ali Khan, who is one of the most famous faces when it comes to endorsements has apparently lost out on a product to actor Rana Daggubati.

The brand inducted Rana as the face of the brand as they think he has that bad-boy, rugged look that they need.